I love auctions like theses. Basically, you have something that appeals to two different collector markets, and it’s rare in both.
Monster In My Pocket (M.I.M.P.) figures were issued by Matchbox starting in 1990. These came in different series and some series were not sold in stores but were premiums for other products, such as promos for cereals or the Nintendo M.I.M.P. Game.
Monster in my Pocket for the NES included an exclusive monster, 81- Blemmyea, available in Series 3 four neon colours: Green, Orange, Cyan & Magenta. The one in the auction is orange and is in excellent condition.