This is the first time I’ve ever seen one of these, and a lot of high profile NES collectors are in the same situation.
It seems to be an official release or promo item from Nintendo Power Canada based on an address that appears on the packaging.
I can’t confirm, but I believe there was a $750.00 BIN on this guy before bidding started. I have a feeling a few people are going to regret missing the BIN, as I expect this to sell for more.
Anyone who says otherwise underestimates the amount of NES collectors who have polished off a complete set, and are desperate for new and interesting items for their collection.