This Limited Edition Original XBOX Console is somewhat similar to the US Mountain Dew LE XBOX (identical in color), only much rarer. The Hulk XBOX was made to commemorate the release of the Universal Pictures movie “Hulk” in 2003 for the UK release. The console features a jewel on top with the promotional image of the Incredible Hulk’s eye, and the Pepsi Logo. These Special editions were only available by having a winning scratchcard when you bought a popcorn and Pepsi combo in participating UK UCI multiplex cinemas. This is actually one of the rarest XBOX LE systems, as 35 or less is the production number usually tossed around.
The last one I remember selling back in 2010 went for GBP 870.00, approximately US $1,286.99 at the time.