Pepsi Invaders was commissioned by Coca-Cola for their 1983 sales convention, and developed by Atari as a modification of the original Space Invaders cartridge.
In the game, each row consisting of the letters P E P S I followed by an alien, instead of the original six aliens. In addition, the game was changed from having limited lives but unlimited time as in the original Space Invaders, to having unlimited lives but a three-minute time limit in which to shoot as many of the enemies and complete as many levels as possible.
The game is in a black cartridge without a label, and was only released at the 1983 sales convention. It was given (along with an Atari 2600 console) to the 125 sales executives attending.
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(Thanks Mattdub, Deloix, Markow!)
